Best Buy Email/Social Animations

There's an ongoing effort to make each email better than the last and to push the creative when possible. I had proposed that we ask the client if we could deliver .gifs vs. the standard .jpeg main email image. We found out it was possible as long as we stayed under our 800KB file size. This enabled me to create animated .gifs using Photoshop from the vendor provided assets to create something a little more engaging for the client and customer. Below I was able to animate the propellors as well as the drone to make it look as though it's hovering.

Though the movements are subtle, the breathing and blinking of the alien combined with the shooting stars helped to bring this Oculus VR email to life.

With the pre-order of the Batman Injustice game the customer would get a free hat. In order to convey that in a unique way, I thought it would be fun to display the hat within the "Bat Signal" or distress call spotlight. In order to do so I wanted to show the fog and clouds moving through the light to help add to the dark tone of the Batman series.

This was just a fun and simple way to catch the viewer's attention while displaying some of the fun Shark and Ninja products with some of the Best Buy colors.

Here is a simple animation showing the two different Samsung Galaxy models.

Below are a couple of examples of emails for the Best Buy holiday campaign. The animation is subtle but helps to move the viewer's eye down the screen while giving it some playfulness.

Below are two social media posts that were created to promote the major appliance sale around the Super Bowl. What better way to do so than to have it raining nachos supreme and showing steamy buffalo wings.

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