Because the Best Buy essentials products are familiar and intuitive, they don't require lengthy, overly-intricate communication. In my email examples here, we communicate real-world benefits, rather than product specifications and features.
It was important to communicate that while these products are entry-level, they get the job done and are backed by a name customers trust. In my Digital Display examples below you'll see how we bring these simple products to life with the use of color, close-ups and playful animation that I art directed with animator, Keldon Ancheta.
Below is my example of a Best Buy Essentials, Instagram carousel post. Simple products, presented in a simple and fun way. The close-up, straight-on, cropped photography, focuses on the details making these ordinary, everyday accessories come to life.
Like the simplicity of the products themselves, less is more when communicating the Best Buy essentials brand to customers.
The Best Buy essentials campaign won a bronze pin for copywriting at The Show hosted by AdFed. The amazing copywriter who I was fortunate to partner with is Brett Morris.
